Pmt 251-program management tools course

Analysis of principal means of promotion. Includes preparation of an advertising campaign and appropriate determination of advertising strategies. An overview of promotion management providing a framework for integrating the promotion functions in the areas of advertising, personal setting, sales promotion and publicity.

Examines the key managerial topics involved in the design, implementation and evaluation of the marketing communications program [ Pre-requisite : MKT ] [ Credit Hours : 3]. Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior to the decision-making process of marketing managers.

An interdisciplinary approach to the study of the decision making ability as it applies to the purchase of consumer goods. Examines social and psychological influences on individuals, household and organizational buyer behavior. Investigates buyer behavior models and applies them in the marketing decisions. Focuses on the techniques and methods of marketing research: emphasizes primarily survey research and experimental design ; and offers students the opportunity to apply techniques to real-work situations.

An in-depth emphasis on trends and developments in the global marketing environment with analysis of marketing problems of international business. Examines the marketing mix-product, promotion, distribution, and pricing-within the international context, particularly strategic marketing management. Topics covered include import-export, joint ventures as well as global marketing systems, the influence of international institutions, cultural, social, religious and political influences, stages of development, geographical problems and international product pricing.

Explores the marketing of services in consumer, business, not-for-profit and global settings. Management of the marketing effort for service businesses hotels, restaurants, banks, legal firms, medical offices etc. Investigates the nature of services and the theories, concepts, tactics and strategies for solving marketing problems, improving service quality and ensuring customer satisfaction.. Detailed operational mechanics of export and import transactions involving relevant parties, including the banks, insurers, shippers, etc.

Provides the basic foundation for understanding all major aspects of selling. Examines the thorough, up-to-date integrated overview of the accumulated theory and research evidence relevant to sales management. Emphasizes on the basic concepts, critical decision areas and analytical approaches for Personal Selling. Examines the formulation of a strategic sales plan, and implementation, evaluation and controlling of the same.

Presents the fundamental and basic concepts in analyzing appropriate marketing channels, identifies the issues of designing sound marketing channels, the issues of managing them effectively, and time-to-time evaluation of their performance in the real life scenario.

A specialized course in product planning which emphasizes creating, building, maintaining, and proactively delivering perceived consumer value.

Topics include brand development, brand personality, self-concept and preferred brand, brand equity, and the eventual brand strategy. Emphasis is given on the brand? A critical evaluation of the current leading brands of the country will be covered as case study. Emphasizes the theory and practice of direct marketing as an aspect of the total marketing system for both small and large businesses. Focuses on the nature, scope and importance of direct marketing campaign in the era of information and change.

Further emphasis is given to direct mail, print and broadcast advertising, telephone promotion and interactive media selection. Analysis in depth of selected current issues and policy problems of the international economy, including but not restricted to the following: reform of the international monetary system; role of the General Agreements on Tariffs and Trade and the United Nations Conference on Trade and Development in expanding trade between the developed and developing economies; problems of stabilizing international commodity markets; and balance-of-payments problems of selected countries and various trade blocs in the global economy.

An in-depth overview of the processes at work within the international financial system, its major participants, its procedures for assessing and pricing risk, and its role in the allocation of credits, loans, grants to different financial sectors of different countries.

Interactions between international financial institutions and multinational firms, interest rate mechanism, balance of payment situation and the contribution of international financial institutions in the development of aggregate economics are emphasized.

Focuses on key areas of negotiation and analyzes the basic skills required for the negotiation process. Topics include fundamental negotiation strategies and approaches used to effect changes in the turbulent global setting; conditions for successful negotiation; and cross-cultural issues in international negotiation.. Focuses on the techniques used to assess country risks in international business.

Topics include models of risk assessment; environmental analysis; assessment of political, legal, regulatory, economic, social and cultural risks; risk profile of different countries; risk portfolio; business strategies in a high-risk environment. Examines the foreign trade policy and foreign trade situation of Bangladesh. Topics include theories of foreign trade; historical evolution of the foreign trade policy of Bangladesh; balance of trade and balance of payment; trade surplus and trade deficit; current state of foreign trade; future challenges and issues of foreign trade of Bangladesh.

The course provides introductory skill in structured reasoning and programming using an object-oriented programming approach. Focuses on the design, development, and control of databases and applications software based on database. Topics include database modeling; logical and physical database design and applications development; and database administration.

The course provides a comprehensive view of data communications technology which provides the necessary infrastructure for client-server architecture, the internet, intranets and extranets, groupware, and any e-business application.

The course will provide the students with the opportunity to design a simple decision support system and to evaluate and justify the design. Examines techniques required to conduct information systems analysis.

Topics include concepts, phases, activities, and roles of SDLC, system feasibility study, cost benefit analysis of information systems, proposal evaluation; techniques for analyzing and documenting existing and proposed systems, form design, structured analysis, data flow diagrams, data dictionaries, decision tables, state-transition diagrams, ER diagrams, and object-oriented techniques, selection of hardware and software; implementation and post implementation evaluation of systems.

The course also teaches the applications of necessary project management tools and techniques. The course may deploy a CASE tool to teach systematic analysis and documentation through hypothetical case situations or a semester long field project. Examines electronic business processes with an emphasis on Internet and E-commerce applications for enhancing quality and cost effectiveness. Topics include local and global perspectives of E-business, various models of E-commerce, role of transactions in E-commerce, electronic payment systems, E-commerce infrastructure, TCO, E-commerce based supply chain, value system, web applications, corporate web server management, web security cryptography , and legal considerations in E- commerce and web management relevant to the industry.

This course examines communication tools and techniques in different business settings. Participants will learn effective ways of conducting official correspondence and writing business reports from a real-life perspective. Major topics will include communication process, models of communication, principles of effective verbal and non-verbal communication, writing and presenting research reports, and communicating with stakeholders.

Center of Excellence in Higher Education. ENG 3 2. ENG 3 3. Basic Science 3 4. Environmental Studies 3 5. Liberal Arts and Social Science 6 3. Concentration Electives 18 credits : Currently six concentration areas are available.

Course Description ACT - Introduction to Financial Accounting An introduction to the accounting model and financial statements with emphasis on the concepts and terminology needed to understand a corporate report. Special emphasis is given on integration of the concepts of Financial Management into a total systems approach to financial decision-making [ Pre-requisite : ACT BUS Topics includeude international business environment, organizational policies, strategies of multinational, companies, industrial relations and control policies [ Pre-requisite : MKT MGT ECO ] [ Credit Hours : 3] MIS - Introduction to Computers Provides a general understanding of computer applications and functions of the components of a computer system.

Examines the fundamentals of accounting systems design including systems analysis and design techniques, surveys, hardware and software considerations, control of computerized systems in corporate business environment [ Pre-requisite : ACT MIS ] [ Credit Hours : 3] FIN - Working Capital Management Focuses on the management of various components of current assets and current liabilities.

Major topics include arbitrage relations, valuation, hedging and speculating with derivatives, implementation of derivatives trading strategies, the perspective of corporate securities as derivatives, the functions of derivatives in securities markets and recent innovations in derivative markets [ Pre-requisite : FIN ] [ Credit Hours : 3] HRM - Human Resource Planning The primary objective of this course is to provide an understanding of the essential elements of the human resource planning process.

Qualitative as well as quantitative concepts, approaches and techniques are emphasized [ Pre-requisite : MGT ] [ Credit Hours : 3] HRM - Managerial Skills Development This course focuses on developing and refining managerial skills. Key managerial skills would include: leadership, problem solving and decision-making, negotiation, communication, and management of training and development [ Pre-requisite : MGT ] [ Credit Hours : 3] BPS - Strategic Planning and Control This course analyzes the strategies and tactics used by firms in various competitive environments.

Topics include analyzing markets, market segmentation, analyzing competition, market targeting and positioning strategies, marketing strategies for selected situations, planning for new products, product portfolio strategy, designing effective marketing organizations, marketing strategy implementation and control [ Pre-requisite : MKT ] [ Credit Hours : 3] INB - Global Business Strategy This course provides a study of the development of business strategies in an international context.

Special topics include managing cultural diversity, ethical and political considerations, handling risk of international operations and strategic planning in developing countries [ Pre-requisite : MGT ] [ Credit Hours : 3] BPS - Organizational Structure and Design Examines various techniques and theories of organizational structure and design.

Topics include organizational renewal and change, development process, intervention process, organizational culture, change in vision, and mission statement, and it's impact on organizational development OD , and challenge and the future of organizational development [ Pre-requisite : MGT ] [ Credit Hours : 3] BPS - Management of Technology and Innovation Deals with techniques of managing technological changes and innovations. Organizations that need game-changing, large-scale learning programs to achieve their missions can find a ready partner in Management Concepts.

We can bring to bear nearly five decades of experience in logistics, project management, custom content development, staff support, and knowledge transfer to create a complete, turnkey solution for you. Browse All Courses. Give your career a boost, refresh your skills, or meet your industry certification standards wit h our advanced learning options. Enjoy in-person instruction, communication, and collaboration in brick-and-mortar classrooms.

Multiple dates, nationwide locations ours or yours , and engaging course materials make learning convenient. In a Remote course, the instructor and students assemble in a brick-and-mortar training facility. Remote students participate from their home or office and see the instructor via video and view PowerPoint slides.

Watch, listen, and learn from your instructor and other students while attending interactive online classes. Real-time class communication, via chat and audio, promotes understanding and improves outcomes. Self-paced online courses enable you to acquire the knowledge and skills you need without time constraints.

Ensure CRS approaches targeting, modalities, transfer values, etc. Required Languages - English. Amharic and other local language abilities desirable. Travel - Position is based in Addis Ababa. These are rooted in the mission, values, and guiding principles of CRS and used by each staff member to fulfill his or her responsibilities and achieve the desired results.

Catholic Relief Services carries out the commitment of the Bishops of the United States to assist the poor and vulnerable overseas. We welcome as a part of our staff people of all faiths and secular traditions who share our values and our commitment to serving those in need.